Food service and coffee
Outlet format, product range, ingredients, average transaction value and utilisation.
Franchising and Russian brand launches
We assess prospects for entering the Philippines and explore brand rights, a local operator and an outlet launch.
Franchising: a brand, a system and a local operator
Franchising is a business model in which a rights holder licenses a brand and an agreed operating system under a contract. Entering the Philippines requires reviewing territorial rights, the local operator, product adaptation and the economics of each outlet.
A market-entry model for a Russian brand. A defined investment opportunity for an investor. An operating role for a local partner.
The economic impact comes from an outlet's sales, jobs, procurement and payments to the rights holder. During preparation, we model investment, operating costs and several demand scenarios; the results of an existing chain do not automatically apply to a new outlet.
Market scale.
Growth in figures.
Full-year 2025 data and published 2026 indicators. Checked on 15 October 2026.
Explore the economic structure and growth. National growth provides context; the economics of an individual asset or contract are calculated using its own data.
A market exists. Outlet economics matter.
In Q2 2026, household spending grew by 2.8% year on year. Accommodation and food services grew by 1.7%. This indicates demand growth while underlining the importance of pricing, location and individual outlet costs.
Services source: statistics authorityHousehold spending sourceAreas
we can explore
Selecting a sector starts the discussion. Project availability and participation feasibility are checked separately.
Retail
Location, lease terms, product range, supply and inventory turnover.
Services and education
Methodology rights, curriculum, staff and applicable permits.
What this looks like
in real examples
Public market cases. RUPH does not claim participation in these projects or offer rights to them. Information checked on 15 October 2026.
Jollibee Group: the scale of a network model
PHP 455.1 billionSystem-wide sales · 2025
According to the group's 2025 report. The figure covers its brands in the Philippines and overseas; it is not revenue from Philippine franchises alone.
An example of a multi-brand network's scale. Demand, costs and the rights holder's terms must be assessed separately for a new project.
Jollibee Group · announcement of 26 June 2026Russian brands for initial exploration
Drinkit, Surf Coffee and Dodo Pizza are examples of formats whose market entry could be explored. Philippine operating terms, territorial availability and rights-holder consent require separate confirmation.
Preparing to launch a Russian brandWho is responsible for what
Rights holder
Brand rights, standards, training and approval of adaptations.
Investor
Funding sources, investment limits, oversight and participation terms.
Local operator
Premises, team, day-to-day management and compliance with standards.
RUPH
Market and partner assessment, negotiations and coordination of launch preparations.
From an initial conversation
to a practical decision
- 01Format
Brand, concept and target cities.
- 02Rights
Territory and the rights holder's authority.
- 03Partner
The roles of the investor and operator.
- 04Economics
Location, costs and sales scenarios.
- 05Preparation
Structure, agreements and launch plan.
Questions about this service
Does RUPH hold rights to the brands mentioned?
Brand references are examples for exploration. Territorial rights, the rights holder's consent and cooperation terms must be confirmed separately.
Can we explore launching our own brand?
Yes. Share the concept, existing outlets, standards and the proposed role of a local partner. If the brand is still taking shape, we will start with its format and objectives.
Can the payback period be stated in advance?
It is calculated for the specific outlet, investment and sales scenarios. Market statistics or another chain's results do not establish the profitability of your project.
Discuss a brand launch
Prepare the initial information so we can define the discussion and next step.
- Brand, format and the stage of rights negotiations.
- Cities and proposed locations.
- Your role, indicative budget and timeline.
- Support required: market assessment, a partner, negotiations or launch.